Multitasking: it’s not a gender thing after all


When I lived in Spain a few years ago there was a mobile phone shop at the corner of my street. It was practically on my doorstep, they sold all kinds of phones and accessories and the prices were reasonable. But I always dreaded going in because buying anything there was a nightmare.

The reason for that was that the shop assistant was always on the phone with someone else and would deal with customers without hanging up. It’s not that this happened once – it was every time. The person behind the counter would be on the phone but would try to deal with customers anyway. When I got to the front of the queue I’d explain what I needed, but the member of staff would be listening to both me and the person on the other end of the phone. When the shop assistant said something I could never be sure whether they were talking to me or the phone, and I never knew whether the person on the phone knew I was there. I always had to explain things several times, even when what I wanted was simple. If I was lucky, the phone call would end before my conversation and for the last minute or so the member of staff and I would be able to understand each other properly – bliss!

Now, this is not a rant against the shop staff. It wasn’t their fault, and it must have been far more stressful for them than for me (imagine dealing with two people at once, one face to face and one on the phone, for eight hours every day). The point is this daft company policy made things frustrating, confusing and a waste of time.

Why am I telling you this? To make the point that multitasking is not an efficient, modern way to operate but a great big con! And this isn’t a gender thing. We all know the jokes about how men can’t multitask, but here’s the truth: human beings can’t multitask! Making a virtue out of multitasking the way we do is a huge mistake. We think we’re saving time in our busy lives, but both psychologists and neurologists agree we’re not actually doing two or more things at once, we’re doing them in sequence, switching between them, so we’re not saving time at all. In fact, trying to do several things at once actually wastes time because being distracted from one activity by another disrupts our concentration and we take a while to get our focus back each time.

For me, though, the real problem with multitasking, or trying to, is not the time it wastes but the effect it has on our thinking. For example, sometimes when I watch a good comedy on TV – ScrubsBlackadder – I notice that my mind’s wandered and I haven’t really enjoyed the last few minutes of the programme. I’ve understood the jokes, but they haven’t hit my funny bone properly because I’m thinking about when to schedule an assignment or email someone. Equally, sometimes when I go for a walk I enjoy the things I’m seeing and feeling, and at other times I can’t because I’m too caught up in my thoughts. One of my real pet peeves is when you’re having a drink or chat with someone and they’re not really with you because they keep checking their effing phone, or even worse they take a call.*

Don’t get me wrong, I’m not saying it’s never possible to do more than one thing at once. I’m sure Gerald Ford actually could walk and chew gum at the same time, and so can I. Why not listen to music, or the news, or a podcast, while you check your email, do some housework or go for a walk? It does mean you have slightly less attention for each activity, though, and in fact that’s often the idea: in the examples I’ve just given you’re probably doing the first thing to make the second less boring. What you shouldn’t do is kid yourself you can do two things at once and be properly focused on them both.

I think part of the problem is that we feel virtuous when we think we’re multitasking because, quite wrongly, we think we’re saving time. Also, we live in a culture that says busy equals popular and cool. No one wants to admit to having downtime in case other people think they’re a sadcase. But here’s the thing: you’re not a teenager any more! You don’t have to bother with that superficial rubbish these days!

The fact is, most things require proper concentration if you want to do them properly. Not succumbing to distraction is an important skill these days – note I’m not saying avoiding distractions, because usually you can’t help what’s going on around you. Some things that might distract you are important and you need to focus on them properly, later on. Others, like Facebook, aren’t important, and you can do them either later or not at all. It’s not always easy to resist the temptation to check into Twitter or click on a breaking news story – it takes self-control – but then, so few things are…


*I recently read some good advice about how not to make people hopping mad by doing this: if you’re in a situation in which you wouldn’t go to the loo without making your apologies, that’s probably also true of doing anything with your phone.


May’s cause of the month is Target Tuberculosis: People should not be dying of this disease any more. Listen to this spot, because it’s informative, plus how cool is it to have an explanation from an actor from Four Weddings and a Funeral?!

2 thoughts on “Multitasking: it’s not a gender thing after all

  1. Hi Caroline. Very good post! Although my wife will be*very* disappointed by what you write. I have been the butt of poor multitasker at home for some time now. All the best 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s